Dawn Direct Foam
integrituy in business? can it possibly be?
EBTX cleans the bowl

oday I had to clean the toilet bowl. I admit it. I gave my wife the "Yes, dear" commitment. Every once in awhile I make this error (a sin against masculine dogma) and pay the price.

It is the fault of the "younglings". My grandson's poor marksmanship has left its odiferous sign upon our secondary facility. Alas, they shall never reach the exalted position of "sniper" in the next war if when it comes. To be accepted into this Marine special ops team requires accurate point and shoot skills of which they are sorely lacking.

I pondered my predicament

and formulated a suitable plan of action. I selected the dishwashing detergent my wife recently purchased for the outside of the bowl and surrounding areas. It is ...

Dawn Direct Foam

Why write about the overtly mundane?

Because this detergent comes out in a foam. And why is that the least ways important? Because it is a very effective delivery system in general for soaps of any kind it consumes less soap per use than any other delivery system and I haven't seen this before in a manual pump sprayer.

With other pour or pump liquid systems, the sponge or rag you pour it into absorbs the soap into the body of the applicator. With the foaming system, it just sits on top of the rag or sponge and is applied directly to the greasy or dirty area to be cleaned. Amazing! You rinse the rag/sponge and just rinse out dirt and used product not all that unused detergent within the rag/sponge. Hence, you consume less soap per use. Not only is this environmentally friendlier it actually works better. The foam has more surface area to contact the dirt whereas liquid is a "ball" of product of which only the outside surface is usable. I've used this foamer and can attest to its effectiveness in normal cleaning situations.

So, who cares?

From a business standpoint, I can see a war that must have occurred at Procter & Gamble. The development engineers argue for the more effective product while the bean counter faction says, "They won't use as much and so won't buy as much!". The fact that this product is available means that the engineers won the battle. This is not often the case. More often than not, the bean counters win with their bottom line arguments ... for they always take the short term view.

The engineers will always take the long term view and think "What is objectively the best solution?. Why is this so? Well, the bean counter faction's goal in life is to "transfer" money (as an end in itself) while the engineers goal is to "make" money, i.e. to do something which generates income but is first and foremost useful to civilization.

It is a war of morality that goes on constantly in the background. Something in this case has turned the tables on the bean counters. I don't know what it was. Perhaps Procter & Gamble has a new CEO who has the engineer's viewpoint. Maybe like the Morton-Thiokol engineer who tried and failed to stop the Challenger rocket from blasting off on that cold day when it shouldn't have gone. He lost and all aboard died. The bean counters won that day.

Can you see why "foaming detergent" is fundamental? Your very life hinges on the overall victory of the engineer's viewpoint. When they lose the biggest issues our civilization will perish taking us all with it. If they are winning the small issues, their chances in big issues are very much better.

My congratulations and appreciation to whomsoever pushed this product through to market.